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Snap Interactive Launches Rebrand of Dating App AYI as FirstMet. The branding that is new look of FirstMet is followed by substantive improvements within the application on web and mobile

Snap Interactive Launches Rebrand of Dating App AYI as FirstMet. The branding that is new look of FirstMet is followed by substantive improvements within the application on web and mobile

FirstMet App Targets Singles Over 35 and Introduces an innovative new Look, extra Features and an advanced Cellphone Experience

NYC, NY–(Marketwired – Mar 7, 2016) – Snap Interactive, Inc. (“SNAP” or even the “Company”) ( OTCQB : STVI ) today announced a rebranding of AYI, the business’s flagship platform that is dating one of the primary dating apps to incorporate with Facebook. Since its inception in 2007, AYI has generated a residential area of over 30 million singles global, and it is now rebranding as FirstMet to mirror the Company’s vision in making it easier for solitary grownups to meet up with brand new people in an agreeable, low-pressure environment.

The brand new branding and look of FirstMet is associated with substantive improvements within the application on web and mobile. FirstMet has enhanced IceBreakers, an attribute which was popular on AYI, with the addition of more methods for users to get in touch efficiently along with other community users. In addition, FirstMet has unlocked messaging to matches, allowing for users to deliver a message that is first liberated to other users with who they share shared interest.

SNAP’s CEO, Alex Harrington, says, “AYwe has long been a dating that is successful, providing an effective way for a residential district of 30 million singles to meet up and explore intimate relationships. But, we required a more powerful brand name identification to communicate those advantages efficiently to brand new and current users.

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